internation management :: essays research papers

â€Å" As a firm develops its advertising strategy, it must consider three factors : –  Ã‚  Ã‚  Ã‚  Ã‚  The message they want to convey –  Ã‚  Ã‚  Ã‚  Ã‚  the media available for conveying the message –  Ã‚  Ã‚  Ã‚  Ã‚  the extent to which the firm wants to globalise its advertising effort† (book, p. 657) The promotion designated in the â€Å"4 Ps† involves the communication, the personnal selling, the sales promotions, and public realtions. Firstly, as regards communication, Donnar is a B-to-B company, so they don t ad for the public. However, they try to convey a strong message to their customers in Australia. â€Å"The message of an advertisement refers to the facts or impressions the advertiser wants to convey to potential customers.† (book, p.657) their message is mainly â€Å"reliability, dependability and a market name which is wellknown in China† (Catts, C., 2004, email, 5th April) by mentioning awards and certificates awarded in China by numerous agencies. Their global communication policy is 'think globally, act locally' (Catts, C., 2004, email, 5th April) which means that they use the same commercials in Australia and in China, but not the same actors. The medium (communication channel) used is ATM managers, banks and past relationships (Catts, C., 2004 , email, 5th April). Secondly, personnal selling means â€Å"making sales on the basis of personnal contacts† (book, p. 662). This technic is currently used by Donnar wich â€Å"also use the relationships they have with certain companies in China and abroad to enter the market and use their name for promotion† (Catts, C., 2004, email, 5th April) . This way of making promotion is very efficient because it directly relates to something the buyer know. Thirdly, Donnar doesn t make any sales promotions like coupons or in store promotion, because, as we said before, it is a B to B business which doesn t react as individuals to this kind of incentive. Finally, our company widely use the public relations with an internet site (www.donar.com.cn), Advertisement on banking and ATM management newsletters, conferences all over the world... The 4th P refers to Place or, commonly, distribution. â€Å"Distribution involves moving products and services from the firm to the firm's customer† (book, p. 665). Donar â€Å"use freight boats shipped from Shanghai and Homg Kong because [they] have a factory in Shenzhen.† (Catts, C., 2004, email, 5th April). This system present the advantages of being inexpensive and good for large products, but is quite slow and indirect (Table 16.4 : Advantages and disadvantages of differents modes of transportation for exports and imports, book, p.

Implementing School Vouchers Program

Most Americans believe that improving our system of education should be a top priority for government at the local, state, and Federal levels. Legislators, school boards, education professionals, parent groups, and community organizations are attempting to implement innovative ideas to rescue children from failing school systems, particularly in inner-city neighborhoods. Many of these groups support the voucher program. The standard program proposed in dozens of states across the country would distribute monetary vouchers (ranging in values between $2,500-$5,000) to parents of school-aged children, usually in troubled inner-city school districts. Parents could then use the vouchers towards the cost of tuition at private schools, including those dedicated to religious indoctrination. School vouchers might seem a relatively great way to increase the options poor parents have for educating their children, when in fact, vouchers pose as a serious threat to values that are vital to the health of American democracy. These programs subvert the constitutional principle of separation of church and state and threaten to undermine our system of public education. Implementation of voucher programs sends a clear message that we are giving up on public education. Even though vouchers would help some students, they will not help all. Public education is for all children, regardless of their religion, academic talents or their ability to pay. This policy has made public schools the backbone of American democracy, helping young people grow into responsible citizens. Supporters of the voucher program, include that the program offers parents a choice. In fact, vouchers only guarantee that some parents will have some taxpayers money to put towards a child†s private school tuition. No voucher system will cover the total cost of tuition, when tuition in a private school averages $10,000 per year, and the voucher totals less than $5,000. This leaves the parents still having to pay thousands of dollars, and most families cannot come up with the rest of the money to cover tuition costs. Voucher systems do not guarantee that every child who applies will be selected to attend the private school. Many religious schools currently reject two of every three children who apply. The only thing that vouchers guarantee is that taxes will go up. Taxpayers will be forced to foot the bill for the vouchers, but they will have to pick up the tab for a whole new bureaucracy, including hidden costs like transportation. Vouchers will also force taxpayers to support two entire education systems, public and private. To make things worse, no extra money will be given to the schools that desperately need taxpayers support. Being one of the most diverse countries in the world, the public school system stands as an institution that unifies Americans. Under the voucher program, our educational system, and our country would become more separated than it already is. With the help of taxpayers† dollars, private schools would be filled with wealthy and middle-class students, and the motivated students from inner cities. Some public schools would be left with fewer dollars to teach and the poorest of the poor and other students who, for one reason or another were not private school material. All these situations would hardly benefit public education. Many studies suggest that vouchers are good for public schools yet, there is little evidence that they will ultimately improve the quality of public education for those who need it most. Proposition 38 would change public education statewide without first experimenting to determine what type of state subsidy would lead to high quality education for most children. California†s public school enrollment exceeds 6 million, and the number of students willing to leave public schools in unknown, but there is an even smaller percentage of the number of spaces existing in private schools for these students willing to leave. (â€Å"Draper Initiative†) Proposition 38 is a huge and costly experiment that hold little accusations of improving student achievement, and does not provide real education choice. In conclusion, school voucher programs undermine two great American traditions, universal public education and the separation of the church and state. Instead of embracing vouchers, communities across the country should dedicate themselves to finding solutions that will be available to every American school aged child. Voucher programs will not allow the parent to make the choice of what school their child attends, but the voucher school will make the choice in which what school students can attend. Voucher schools get the money that taxpayers† are paying for, these children to attend these private schools, but these children are still being rejected for many reasons. The end argument should be whether or not vouchers will lead to full educational freedom, and most likely it will not.

Their Eyes Were Watching God - 2865 Words

Women and Power De nigger woman is de mule uh de world so fur as Ah can see. --Nanny, Their Eyes Were Watching God 14 This quote establishes the novels unusual perspective on gender difference. Its the story of a womans struggle with power. During this time, African American women were looked upon as the mules of the world, because the men were considered the Gods. Society believed that since they were the men of their households, whatever they said was the way it went. The novel set the tone for different novels during the Harlem Renaissance. It was the first major novel published by an African American woman, so it was often classified as a feminist novel. Feminism is often associated with the idea that men and women are†¦show more content†¦He believes that he can control Janie by telling her how to behave. Janie continues to allow the abuse for some time. Eventually, Janie realizes that she has the control and power to end the marriage. She decides to run off with Joe Starks. When she leaves him, it shows that she possess some control over Logan. Janie begins another relationship for all the wrong reasons. Joe Starks is an ambitious, smooth-talking man. He gains control early because he knows that Janie has just left a relationship and is vulnerable. (Bolden) In the beginning, Joe tells Janie all the things that Logan never did. One day he complimented her by saying, A pretty doll- baby lak you is made to sit on de front porch and rock and fan yo self and eat ptaters dat Fountain 5 other folks plant just special for you. (Hurston 29) Janie appreciates these complements because she was never told that she was pretty by any of her husbands. Joe opens a store and demands Janie to run it. Shes not allowed to converse with the customers, because theyre trashy people. One may believe that Janie never responded because she was being an obedient wife, while others believe that she was a weak woman. Joe is more controlling that Logan was. When Joe proclaims himself mayor, he restricts Janie from making a speech. He responded by saying, Thank yuh fuh yo compliments, but mah wife dont know nothin bout no speech makin. Ah never married her forShow MoreRelatedTheir Eyes Were Watching God1064 Words   |  5 Pagessignificant than death. In Zora Neale Hurston’s famous novel, Their Eyes Were Watching God, the main character Janie Crawford is plagued by the deaths of loved ones. Janie moves from caregiver to caregiver searching for true love and hap piness, only to have it stripped away from her once she finds it in her third husband Tea Cake. At the end of the novel, having realized true love and loss, Janie is a whole woman. Their Eyes Were Watching God portrays the growth of the human spirit through both the emotionalRead MoreTheir Eyes Were Watching God1780 Words   |  8 Pagesshort story â€Å"Sweat† and novel Their Eyes Were Watching God, the focus is on women who want better lives but face difficult struggles before gaining them. The difficulties involving men which Janie and Delia incur result from or are exacerbated by the intersection of their class, race, and gender, which restrict each woman for a large part of her life from gaining her independence. Throughout a fair part of Zora Neal Hurston’s novel, Their Eyes Were Watching God, Janie’s low class create problemsRead MoreTheir Eyes Were Watching God932 Words   |  4 PagesJanie Crawford: The Woman Whose Clothing Conveys Her Relationships In Zora Neale Hurston’s Their Eyes Were Watching God, the protagonist, Janie, endures two marriages before finding true love. In each of Janie’s marriages, a particular article of clothing is used to symbolically reflect, not only her attitude at different phases in her life, but how she is treated in each relationship. In Janie’s first marriage with Logan Killicks, an apron is used to symbolize the obligation in her marriage. â€Å"Read More Eyes Were Watching God Essay711 Words   |  3 Pages Their Eyes Were Watching God provides an enlightening look at the journey of a quot;complete, complex, undiminished human beingquot;, Janie Crawford. Her story, based on self-exploration, self-empowerment, and self-liberation, details her loss and attainment of her innocence and freedom as she constantly learns and grows from her experiences with gender issues, racism, and life. The story centers around an important theme; that personal discoveries and life experiences help a person findRead MoreAnalysis Of Their Eyes Were Watching God 1061 Words   |  5 PagesDivision: Janie Crawford in Their Eyes Were Watching God Their Eyes Were Watching God was written in 1937 by Zora Neale Hurston. This story follows a young girl by the name of Janie Crawford. Janie Crawford lived with her grandmother in Eatonville, Florida. Janie was 16 Years old when her grandmother caught her kissing a boy out in the yard. After seeing this her grandmother told her she was old enough to get married, and tells her she has found her a husband by the name of Logan. Logan was a muchRead More Their Eyes Were Watching God Essay1757 Words   |  8 Pages Their Eyes Were Watching God Book Report 1. Title: Their Eyes Were Watching God 2. Author/Date Written: Zora Neale Hurston/1937 3. Country of Author: 4. Characters Janie Mae Crawford- The book’s main character. She is a very strong willed, independent person. She is able to defy a low class, unhappy life because of these factors, even though the environment that she grew up and lived in was never on her side. Pheoby Watson – Janie’s best friend in Eatonville. Pheoby is the only towns person whoRead MoreWhose eyes were watching God?1400 Words   |  6 PagesWhose eyes were watching God? In the movie Their Eyes Were Watching God, Oprah Winfrey manipulates events that happened in the book by Zora Neale Hurston. Oprah morphs many relationships in the movie Their Eyes Were Watching God. She changes the role of gender, and also makes changes in Janie’s character strength. Oprah also changes the symbolism in the movie to where some important symbols in the book change to less important roles. Oprah changes many important events in the book Their Eyes WereRead MoreTheir Eyes Were Watching God Essay724 Words   |  3 PagesTHEIR EYES WERE WATCHING GOD ESSAY  ¬Ã‚ ¬ Janie Crawford is surrounded by outward influences that contradict her independence and personal development. These outward influences from society, her grandma, and even significant others contribute to her curiosity. Tension builds between outward conformity and inward questioning, allowing Zora Neal Hurston to illustrate the challenge of choice and accountability that Janie faces throughout the novel. Janie’s Grandma plays an important outward influenceRead MoreEssay on Their Eyes Were Watching God921 Words   |  4 PagesTheir Eyes Were Watching God An Analysis So many people in modern society have lost their voices. Laryngitis is not the cause of this sad situation-- they silence themselves, and have been doing so for decades. For many, not having a voice is acceptable socially and internally, because it frees them from the responsibility of having to maintain opinions. For Janie Crawford, it was not: she finds her voice among those lost within the pages of Zora Neale Hurston’s famed novel, Their Eyes Were WatchingRead MoreTheir Eyes Were Watching God By Zora Hurston Essay1233 Words   |  5 PagesHurston In the novel â€Å"Their Eyes Were Watching God† by Zora Neal Hurston is about a young woman named Janie Crawford who goes on a journey of self discovery to find her independence. The book touches on many themes like gender roles, relations, independence and racism however racism isn’t mainly focused upon in the book which some writers felt should have been. Some felt that the representation of black characters should have been better role models. Zora Hurston’s novel wasn’t like other black literature